Besame Cosmetics Behind the Color: 1941 Victory Red

From: Bésame Cosmetics - Wednesday Aug 22, 2018 12:32 pm

Behind the Color: 1941 Victory Red What the 1940s meant for women (and makeup)

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“The future belongs to those who believe in the beauty of their dreams.” — Eleanor Roosevelt


LIPS	EYES	FACE

The year was 1941...

America had just entered the second World War and women’s roles in the workplace began to be redefined.

The 1930s saw women as nurses, school teachers, and homemakers. However, with men off at war, the 1940s woman could now work in factories, on assembly lines, or even join the military.

At the urging of Eleanor Roosevelt (the first lady at the time), and General George Marshall, the first women’s branch of service was established in 1941— the Women’s Auxiliary Army Corps (later to be known as Women’s Army Corps).

With women becoming more and more involved in the war effort, one would think makeup was a lost priority. However, during the decade “beauty was your duty” and considered an act of patriotism. Red lips symbolized victory, optimism, and impacted morale.

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Besame Cosmetics Behind the Color: 1941 Victory Red