History of Rolex Watches - Crown & Caliber Email Archive

From: Crown & Caliber - Friday Sep 13, 2019 04:20 pm

History of Rolex

In 1905, Hans Wilsdorf and his brother-in-law, Alfred Davis, founded Rolex in London, England. The two men started their business by importing Swiss movements and putting them inside quality watch cases. By doing this, the company did not need much capital to begin their brand and was able to market the brand to British buyers without having to develop movements in-house.

In 1908, the company officially took on the name Rolex and moved to Switzerland for development purposes. The company chose the name because it was easy to pronounce and could be written symmetrically across European languages. Just two years later in 1910, Rolex made watchmaking history. They produced the first wristwatch in the world to receive chronometer certification. That moment established Rolex as a pioneer in the industry.

In the years to follow, the brand would go on to set the standard. For example, they created the first waterproof wristwatch and patented the world’s first perpetual self-winding mechanism. Over the past century, Rolex has introduced countless other innovations into the watch industry. To this day, the iconic Rolex crown serves as a symbol of superior quality, invention, and prestige. Not interested in a Rolex? Shop all watches here.

Shop Rolex Watches

We at Crown & Caliber strive for perfection. However, sometimes, we fall short. We make every effort to ensure that the pricing listed in this email and across all of our other social channels is 100% accurate, but in the event that we make a mistake, we reserve the right to adjust any pricing discrepancies. Except where noted, retail pricing information on our products are estimates of the new retail price based on multiple sources. For more information on how we arrive at our pricing values, click here. Crown & Caliber offers several financing options for our customers, and financing prices may be used in our marketing and promotions. Affirm finance price based on the advertised purchase price at 10% APR, paid over 12 months. Excludes tax and shipping fees, to be calculated at checkout. Rates range from 10-30% APR. Choose from 6, 12, 24 or 36 monthly payments.

Except where noted otherwise, the brands whose items we sell are not associated with Crown & Caliber, LLC, and the brand names are the trademarks of their respective owners. We are an independent dealer, and are not an authorized reseller of any of the items we sell.

Crown & Caliber Newsletters

Crown & Caliber History of Rolex Watches

Rolex Watches