DiscountMugs June Newsletter - Impact of Promotional Products

Unless you happen to live, as most of us don’t, in a tropical paradise, or a tourist-laden mecca, summertime is typically a slower season for business, usually with a noticeable decline in sales.

Couple that with consumers being inundated with advertising messages from social media, online channels, TV and radio, the challenge for businesses is to find a way to cut though the clutter to not only reach their audience, but to resonate with them.  Because of the promotional products industry, the advertising and marketing messages created by brands can continue to live on after the initial exposure.  Statistics show that 88% of people can remember the advertiser specifically after viewing an item on an industry product; 47% of those who receive one of these items say that they have kept them for at least 1 year.

Whether its a branded polo shirt, sports/water bottle, pen or other promotional item, approximately 76.2% of consumers were able to recall the product, advertiser and message from promotional products they had received within the past 2 years.

Benefits of promotional products as part of your marketing strategy

• 52% say their impression of a company is more positive after receiving a promotional product
• 76% recall the name advertised on the product.
• 55% keep the item for more than one year.
• Nearly 50% of recipients use them daily.
• 52% of people do business with a company after receiving a promotional product

Promotional product not only work on their own, but also compliment your existing marketing efforts to provide a well-rounded strategy; and DiscountMugs, being one of the largest suppliers of promotional products in the United States, strives to help share your message and create lasting impressions for a positive impact on your brand or special event. 

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