Hi – it’s Chris, and today I’d like to share a special story with you about the power of personalization.
Over the weekend, my neighbor played in a golf tournament, attended basketball games for each of his sons, and ate dinner with his parents who had just returned from California.
He keeps a great balance between time for himself and the family.
He’s a good guy and I like chatting with him when we see each other – in fact, when I saw him this morning I asked about the embroidered polo shirt he was wearing (now that he knows this is my specialty, he’s used to me asking odd questions like this) - he told me about the golf tournament he played in and how it was for a car dealer that wanted his business.
I also asked if his sons had won their basketball games. He’s a coach and I helped him put together some team jerseys for their season. He said they both lost in their respective tournament games – although the boys were initially disappointed, they felt better by the time their grandparents came by for dinner. You see, my neighbor’s parents just came back from Dallas and had brought back “Everything’s Bigger in Texas” t-shirts for his boys.
The moral of my story is: Customized apparel provides a wealth of benefits for both the patron and the business. I am not sure if he will be looking to buy a car in the near future, but when he is ready, he will at least consider that dealer that paid for his golf outing and shirt. Apparel, especially, is the memento that keeps on giving – not only is there the utility of the clothing, but the message and act of giving reinforces both sides of the relationship.
In these business and family interactions, the personalized item is an important part of the experience – you too can build these interactions using the wide variety of customizable apparel at DiscountMugs.
Please accept our
15% off coupon towards your order of any Apparel product (Use coupon code: “WELAPPRL”) Please contact one of our experienced personalization experts at 800-569-1980 or visit
www.discountmugs.com to create apparel that helps to solidify relationships.
Thank you!
Chris Hines
InsideDM editor
DiscountMugs ~ Miami, Florida
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