ELECTRIC Eyewear of the Year! ⚡️🏆

From: ELECTRIC - Tuesday Apr 07, 2020 11:07 pm

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BEST OF THE BEST

The Award-Winning JJF12

Purpose-built to weather the elements, provide superior protection, and elevate style, the JJF12 represents the pinnacle of style and quality performance available in the market today. And now, SIMA’s back to back "Eyewear of the Year" recipient.

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BREAKING IT DOWN

RILSAN® BIOPLASTIC

The most environmentally friendly product we have ever produced, manufactured with injected Rilsan® bioplastic which is created from castor beans.

REPREVE® PEROMANCE FIBER

The microfiber cleaning bag is made from Repreve® recycled performance fiber.

RECYCLED CARDBOARD PACKAGING

Our JJF12 box is made from recycled cardboard, and printed with vegetable-based ink.

REMOVABLE EYECUPS

Removable articulating eyecups for reduced exposure from sun, wind, water, and dust.

PERFORMANCE FEATURES

Made in feather weight construction with performance grip nose bridge and temple tips to prevent slipping.

POLARIZED PRO LENSES

Blocks 99.9% of debilitating glare from the water’s surface. HEV blue light is reduced by 98% plus you get 100% UV protection, superior color contrast, haze-free vision, and reduced eye fatigue.

PERFORMANCE LENS COATINGS

Hard Coating

A double-sided coating that reduces minor scratching.

Hydrophobic Coating

Repels water and sweat to prevent lens condensation.

Oleophobic Coating

Repels oil and dust so smudges clean off easily.

Anti-Reflective

Reduces reflections off the back surface of the lens which increases contrast.

"Sustainability is deeply important to me. We did our best to use environmentally friendly materials to ensure these sunglasses left a minimal footprint. This product is lightweight, stylish and developed to inspire adventure. I hope you use them while climbing mountains, in the big city, or the middle of the Pacific.”

- John John Florence

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BACK TO BACK

2018 SIMA Award Winner

The JJF Knoxville Sport collection took home the coveted, and first-ever, "Eyewear of the Year" award in 2019. This collection was celebrated for its performance coated polarized lenses, sport upgrades to the best selling Knoxville frame, and custom color by the man himself, John John Florence.

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⚡️

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SHOP LOCAL SALE

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Take 30% off your entire purchase and we will also donate a portion of the proceeds to support local businesses during this crisis.

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CIVIL SERVANTS

Thank You For Your Service

We are inspired by the service you provide, the people you help and the community you support. To show our gratitude, Electric is offering 50% off to military, nurses, first responders, law enforcement, and teachers.

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RETAIL THERAPY

Extra 50% Off Sale Items

Take an additional 50% off sale sunglasses and watches with promo code RETAILTHERAPY. Valid until April 30, 2020 or until supplies last. Can not be combined with any other offer.

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