BEST OF THE BEST

Our Frames Do It All

We focus on making style that performs. Sunglasses should look good and still do everything you want to do when you want to do it. Our men’s frames have the swagger you are looking for with unparalleled polarized vision to make a life through the Electric lens look like nothing else.

★★★★★

The Knoxville XL

“I absolutely enjoy these shades 100%. The quality of the lenses are amazing. Super crisp visuals with the polarized lenses!! Highly recommend. 😎”

- Chase P.

Respecting the original Knoxville, we scaled up the sizing to create a frame that offers more coverage and a larger look while maintaining clean, classic lines and uncompromised fit.

★★★★★

The Nashville

“3rd pair of Nashville’s and they never fail to impress. Always stay on my face. Quality build.”

- Zach M.

A modernized and minimal update on classic styling. Like the perfect pair of well-loved jeans, the Nashville is a throwback style brought into the now.

★★★★★

The Swingarm

“These are great shades. They look great. They are very comfortable with the dual hinges. Crystal clear lenses that don’t scratch easily.”

- Tim M.

Lightweight and heavy-duty. Purpose-built, offering uncompromising fit and function.

★★★★★

The JJF12

“Hands down the best shades I've ever owned, the lenses on these bad boys are spectacular! But don't just take my word for it🤘🤘”

- Gabriel B.

Purpose built to weather the elements, provide superior protection, and elevate style, the JJF12 represents the pinnacle of style and quality performance available in the market today.

SERVICE DISCOUNTS

Thank You

We are inspired by the service you provide, the people you help and the community you support. To show our gratitude, Electric is offering 50% off to military, responders, teachers, commercial drivers, and medical professionals.

SUPER SALE

New Items Added to Sale

Take up to 60% off select sunglasses, goggles, watches, apparel, and accessories. Valid until supplies last.

THE NEW NEW

Introducing
5 New Frames

From rambling plastic aviators to sophisticated details to sleek cat eye styles: We designed it.

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