Dear Entrepreneur, Every December, we publish a story about the upcoming trends for next year—the stuff entrepreneurs absolutely must know, and where the greatest opportunities for them await. We do this by asking brilliant experts for their best advice. This year, we got heaps of it. But I’m here to admit something to you: I have no idea if the advice we have in this issue will pan out. Nobody does. The future is unknowable, and anyone who tells you otherwise is lying.
So why bother?
Here’s why: Because while we don’t know how things will change, we must embrace that things will change. We must put ourselves into that mindset. We must make our feet comfortable atop shifting sands. We must be ready to act, to react, to evolve. Our predictions may not pan out, but I know that our ethos will. Time marches on, with or without us, so let’s embrace that reality. Let’s expect it. I want to be ready for anything—and I know you do, too.
Have an amazing rest of 2018. I’m excited for what comes next. |