From: Entrepreneur - Friday Aug 17, 2018 01:10 pm
 
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September 2018 Issue
Jason Feifer
Dear Entrepreneur,

We put a 13-year-old entrepreneur on the cover of our September issue. (You can see more about her below.) Why? Yes, sure, it was to celebrate and inspire youthful achievement. But it was also a statement. Many people say the youth are lazy or entitled. They say “millennial” or “Gen Z” as if it’s an insult. And when they do, they partake in one of the world’s oldest traditions. “Self-admiring, emaciated fribbles” is how the young generation was described in 1771. “So full of self-conceit and admiration of their own dear self” is how a writer in 1853 put it. We dismiss today’s youth the same way you and I were once dismissed by those older than us. It was never true, what they said. Not once. And it’s not true now. You won’t get destroyed by the competitor you watch closely; you'll get destroyed by someone you never saw coming. Today’s youth are smart and inspired. They’ve learned from our mistakes. And if you ignore them, you do so at your own peril.

But this doesn’t have to be a competition. What I want most—and what we all need—is to have generations working together, learning from each other, and bettering all. We should all be mentors, celebrators, and champions of who’s coming next. All we have to do is shift perspective. Because, yeah, you could look at our cover and say, “There’s a 13-year-old girl on the cover of Entrepreneur.” Or you could just say, “There’s an entrepreneur on the cover of Entrepreneur.” Both are true, sure. But the second one is more useful for us all.

Jason Feifer

Jason Feifer
jfeifer@entrepreneur.com
@heyfeifer @heyfeifer heyfeifer heyfeifer

Meet the New Bosses: How These Entrepreneurs Under 20 Are Changing Industries
The next generation isn't coming. It's already here. These are nine young entrepreneurs, including our September issue cover star, worth watching.
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Also in This Issue
Malcolm Gladwell's Advice to Entrepreneurs:
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The author and podcaster believes entrepreneurs and creatives should think of themselves as ever-adaptable—open to opportunities wherever they come.
How a Brutal Performance Review Helped Sweetgreen’s CEO Manage Everything Better
How a Brutal Performance Review Helped Sweetgreen’s CEO Manage Everything Better
Jonathan Neman shares what he learned from getting an evaluation from cofounders, employees, and family.
Strikeforce: Inside Silicon Valley's Most Unusual Apprenticeship
Strikeforce: Inside Silicon Valley's Most Unusual Apprenticeship
Futurist Peter Diamandis offers a deal to young entrepreneurs: Help him for two years, and maybe build the next billion-dollar company at the same time.
Best in Service: The 105 Top Suppliers for Franchises in 2018
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Our first-ever ranking of the companies that help franchises thrive.
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