Entrepreneur Daily Stand out in the crowded DTC marketplace

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From: Entrepreneur - Thursday Feb 09, 2023 02:00 pm
How to build customer longevity
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The following is a message from our sponsor.
Make your DTC brand a household name 
Increased competition and an uncertain economy have slowed or even stalled growth for many DTC brands. The industry’s traditional selling points — value and ease of interaction — are still important. But more important is that consumers’ expectations have changed, especially as they keep a tighter hold on their wallets. Consumers today want to feel known. 

  • 76% of consumers say they will keep their business with brands that make them feel appreciated. 
  • 91% are more likely to buy from brands that know them. 

With pressure on DTC marketing budgets mounting as the economy stutters, it’s vital brands rethink their approach to customer acquisition and longevity. 

Quad’s video, “3 steps to becoming a household brand,” provides insights on what DTC brands must do to engage consumers and motivate them to keep buying.
Five key steps to optimizing your media mix  
A guide to conquering digital fatigue and creating the best customer experience with the right media mix.

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