Is Amazon the secret sauce for DTC growth?

As the economy slows and DTC competition intensifies, direct-to-consumer brands can’t afford to ignore a growing marketing channel: Amazon. According to one 2022 study, more consumers now start their product searches on Amazon than on Google. Amazon is also working hard to attract advertisers with tools and products that target, retarget and engage consumers, and help determine ROAS.

Considering how the introduction of Apple’s opt-out feature has limited marketers’ access to consumer data, and the looming elimination of cookies, taking advantage of Amazon as a marketing channel makes sense.

Quad’s e-book, “Amazon as a marketing channel: What every DTC brand needs to know to succeed,” will help you optimize this opportunity. It offers insights, tips and strategies that DTC brands can use to drive continued growth in these uncertain times.

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5 things DTC marketers need to know now

From being the disruptor to facing disruption: What DTC marketers can do to provide necessary value in uncertain times.

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Is Amazon the secret sauce for DTC growth?

5 things DTC marketers need to know now