From: Fast Company Compass - Friday Jan 17, 2020 03:50 pm
Good Morning! Forget the impeachment for a few minutes today. Forget the NFL conference playoffs on S
Good Morning!
Forget the impeachment for a few minutes today. Forget the NFL conference playoffs on Sunday. Cast your mind to tomorrow. Not only is it Saturday, Winnie the Pooh Day, Gourmet Coffee Day, and Peking Duck Day, it’s also a MAJOR Bey Day. It marks the launch of Beyonce’s Ivy Park x Adidas collection, and the superstar’s fans and sneakerheads around the world will be clamoring to snag every stylish facemask, every Beyoncé’s Samba, in what is almost sure to become the new standard in celebrity sportswear collaborations. But beyond the products, it’s also the latest signal that successful celebrity brands need to move beyond mere endorsement and into an exciting new realm: ownership. Read more here.
—Jeff Beer

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