| Presented by | | | | | This November, Americans will be asked to choose. I’m not talking about the presidential election. I’m talking about the new generation of Playstation and Xbox game consoles arriving from Sony and Microsoft.
For Microsoft, the company won’t just be launching one new Xbox. It will actually be launching two new Xboxes that are dramatically different. One is optimized for power and performance. The other is built for affordability and accessibility. And both feature their own striking design that are, well, boxy, to say the least.
To understand Microsoft’s unconventional approach, I had a series of exclusive conversations with heads of the design team and the leader of the Xbox brand, Phil Spencer. They were earnest about Microsoft’s past mistakes, and even its occasional hubris. And they also outlined a compelling strategy to thrive in a video game industry that’s in flux, one in which expensive consoles connecting to televisions isn’t necessarily the future, but isn’t yet the past, either. Read my story here.
—Mark Wilson | | | | | |
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| If you’re ever going to...raise awareness about the problem of climate change, you have to talk about the things which matter to people.” | Andrew Simms, a longtime environmental researcher based in London | | | |
| | NEWS | Poll: Why we share political memes | | A new Harris Poll conducted exclusively for Fast Company reveals that 55% of Americans have shared a political meme in the past three months, and more people are sharing them this year than last. | | | Why do we do it? 46% said they did so just to make sure people knew where they stood. Meanwhile, 32% percent of men and 22% of women said they did in an effort to change people’s minds. Over a third said they just find the memes funny. | | | Memes can be a significant source of misinformation, and because they’re imaged-based, they can be hard for social media companies to detect. | | | Facebook is the most popular place for sharing political memes, accord to the survey, followed by Instagram, Twitter, Snapchat, and TikTok. | | | | | | |
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