From: Forbes | The Upturn - Saturday Jul 11, 2020 12:00 pm
Forbes CMO Newsletter

Hello and welcome to a new edition of the Upturn, the newsletter born out of the desire to do something that will improve the communities within our reach.

Despite weeks of vicious attacks on trans people’s lives from influential Twitter accounts and other corners of the internet, the trans and non-binary community are
winning significant battles for recognition and representation.

Actress
Halle Berry acknowledged this week that the “transgender community should undeniably have the opportunity to tell their own stories” and, in the Netherlands, the need to identify as either male or female is being phased out on IDs and other government documents.

More stories touching on
progress and representation below.

In the
Upside, an Atlanta restaurant owner is fighting for racial justice and a Dalls-based startup is ready to do some clean-up.

In
Up-And-Coming, Kevin Durant is working to keep kids active during lockdown and a South African soccer team sticks up for women coders.

In
Uplifting, a Native-American kombucha entrepreneur and Japanese sake makers are brewing change in their respective fields.

Finally, in the Wrap-up, the numbers making a difference this week are
3, 10, 62.

Sofia Lotto Persio

Sofia Lotto Persio

Assistant Editor Forbes Europe

The Upside

 
Bigger Than Food
 
 
 
Bigger Than Food
 

Slutty Vegan’s founder Pinky Cole suffered considerable backlash over her decision to pay college tuition for the children of police brutality victim Rayshard Brooks. But her community rallied behind the Georgia restaurateur, and her work on racial justice has only just started.

Meet Pinky Cole
 
Yielding Yeast
 
 
 
Yielding Yeast
 

Gene-edited yeast that yields enzymes that can produce hydrogen peroxide for industrial cleaning products has put Gaurab Chakrabarti and Sean Hunt on course for a profitable future—how far they’ve come from the poker table where they first met.

Learn All About It

The Up-And-Coming

 
Most Valuable Parnership
 
 
 
Most Valuable Parnership
 

Kevin Durant may have sat out this NBA season, but his commitment to community organizations hasn’t stopped—a new charitable partnership will support 100,000 kids to stay active in communities hardest hit by Covid-19.

How It Works
 
Coders In Chief
 
 
 
Coders In Chief
 

South African women software developers have found a somewhat unlikely ally in the soccer team Kaizer Chiefs FC, who have helped the organization Pink Codrs Africa expand their mission to close the gender—and race—gaps in tech.

Meet The Pink Codrs

The Uplifting

 
Kombucha Like No Other
 
 
 
Kombucha Like No Other
 

Melinda Williamson’s kombucha is not like any other on the market—her brand Morning Light is the only Native-American-owned in the U.S. That’s not all—the ingredients are foraged or farmed locally and a portion of every sale goes back to the Native communities.

Take A Sip
 
For Sake's Sake
 
 
 
For Sake's Sake
 

Women are increasingly participating in the traditionally male-only sake industry in Japan, bringing innovative mindsets and unconventional methods of brewing one of the country’s most iconic drinks and exports.

Meet The Toji

The Wrap-up

3 - Cities in New Mexico displaying the work of artists in the front-facing windows of retail stores, public institutions and commercial properties so that locals can view them from a safe distance.

10 - Dollar price of a sweepstakes ticket in support of Annie Lennox's fundraising efforts for domestic abuse survivors.

62 - Percentage of laid-off Americans who have made at least one charitable donation this year.

"Achievement unlocks ambition, and there's always so much more you can do."

Cliff Obrecht

COFOUNDER, CANVA

 
Forbes

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