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"Why on Earth do you sell jewelry?" |
As a bullion dealer, I get asked that question often. Despite it being a perennial best-seller here at GoldSilver — we’ve sold out of our holiday stock every year since we offered it — we still get far more questions about jewelry than anything else we carry. |
The reason is simple: it’s a unique asset class, with benefits like no other. Like bullion, it's an incredibly dense store of value, easily transferred as a gift, inheritance, etc. But it’s more discreet: do you assume, more often than not, that someone is wearing cheap, mall-bought, gold-plated costume jewelry or do you assume they’re wearing the real thing? |
Right. Very few people will assume you’re walking around wearing 22K or 24K gold. |
But carrying a case of coins might draw more unwanted attention than you expect, through customs and beyond. |
Will you ever need real gold jewelry’s quiet portability? Maybe not. But it’s nice having the option. |
However, I don’t buy it myself, or sell it, just for the reasons above. Reality is I am practical to a fault. I hate spending my money on anything now that will be worth far less in the near future. |
I call myself frugal. I suspect my wife calls me something else entirely outside of polite company. |
Yet, I don’t mind splurging on real bullion jewelry. Why? Because I know I can give something beautiful, that the receiver will cherish, and that will hold its value for generations, an heirloom if you will… In case someday, heaven forbid, they need the features above. |
That is why we carry our exclusive line of REAL gold jewelry, Gold Without Borders. |
Give better this holiday season. For the next 12 hours, all Gold Without Borders items are on sale, 7% off their already low spot+ prices. |
But shop now, as the deepest discount of the season, our pre-Black Friday deal just for GoldSilver.com readers, ends tomorrow, midnight, PT. |
- Alex Daley, President, GoldSilver |
Topselling Jewelry - 7% Discount Expires Friday |
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