Introducing GQ’s First-Ever Digital Art Collection
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Yesterday, GQ’s Global Editorial Director Will Welch announced the brand’s first foray into Web3 with a drop of digital art: the GQ3 Issue 001: Change Is Good collection. We’re inviting you along for the ride, as GQ3 experiments with promising new technology and spotlights some exciting and talented artists. And the first step to joining the GQ3 community as a founding member is joining the exclusive allowlist for the opportunity to mint a piece from GQ’s inaugural release. |
Your newly minted piece will serve as a key to redeeming a number of exclusive benefits in the GQ Universe, including: |
🌀 Access to the first-ever GQ3 party in New York City |
🌀 Your very-own Spring edition of the GQ Box |
🌀 A 1-year subscription to GQ magazine + exclusive GQ3 merch |
And much more to be announced! Your artwork will also usher you into the GQ3 community as a founding member and holder with ongoing access to live events, access to a special section of the GQ Discord, and first-in-line status for future drops. |
Wait, What the Heck Is a Digital Art Drop? |
For those of you new to web3, we know this all sounds weird. What does “minting” mean? How do I set up a wallet to receive the asset? What do I DO with the asset once I have it? We set up a list of FAQs to help educate you on the space and are happy to answer your questions personally — just join and drop them in the GQ Discord. |
For this first drop, we started by carefully selecting four artists whose work we admire. Then we gave them a challenge: to explore the GQ motto “Change Is Good” through their work, using it as a theme to guide the creation of generative digital art. Each artist created more than 100 unique traits that could be combined in infinite ways. Those traits were algorithmically brought together and turned into stand-alone artworks, with each artist carefully hand-curating their portion of the final collection. |
The public Allowlist will only be available for the next 24 hours to ensure our loyal readers have a chance to sign up for this exclusive offering. Sign-up for a chance to get onto the Allowlist, which enables you to mint a piece from the drop. We invite you to join us on our new GQ3 journey and become a founding member of the community by adding to your digital-art portfolio with our first-ever collection. |