Over a century after they first hit the market, Rolex watches still set the standard. It's hard to explain just how dominant Rolex is in the watch space, and even the most breathless analogies tend to fall short.
If you know nothing about watches, you’ve probably heard of Rolex; if you know anything about watches, you probably want a Rolex. And if you know a lot about watches, you probably already own one—or are obsessively eyeing the gray market waiting for your moment to pull the trigger.
For anyone who doesn’t want to wait for a call from their local authorized dealer (or “AD”, in collector-speak), countless gray market sellers will gladly charge you a hefty premium for a new or “nearly-new” Submariner, and the vintage market is chock-full of Rolex grails from decades past. So if you’re in the market for a Rolex (and if you’re still reading this, you probably are) click through for a rundown on everything in the crown’s current lineup to whet your appetite.
