| I don’t need much, just a $2,000 Formula 1 TAG Heuer in black and red, with the stainless steel bracelet. —Nick Catucci, site director |
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New Rolexes, Tudors, TAG Heuers, and More |
I’m your tour guide this year for Watches and Wonders 2025, the most exciting—and overwhelming—time to be a watch collector. If you’ll look behind us, you’ll see pure pandemonium: At midnight on Tuesday in Switzerland, nearly every major watch brand unveiled its biggest releases of the year. I’m here at the Palexpo—the fairgrounds in Geneva where brands construct outrageous booths mimicking cozy log cabins and undersea kingdoms to present their novelties—to see everything in person. Here are the most notable new watch releases so far. Rolex Land-Dweller |
It’s not often that Rolex introduces an entirely new line to its catalog. While the Crown debuted the dressy 1908 in 2023, that was more or less a direct replacement for the Cellini, which left the catalog simultaneously. To find the first truly new collection before that you have to go back more than a decade to 2012, when the brand launched the Sky-Dweller. That means Rolex hasn’t put out a new sport model, the category the Crown melts its fondue with, in over a decade. The Land-Dweller gives us the most newness from Rolex, a typically conservative brand, in decades. See all of the Crown’s suite of new watches right here. Patek Philippe Calatrava |
You’ll forgive me if while everyone is losing their you-know-what over Grand Complications and unique desk clocks, I take a moment to wax poetic about Patek Philippe’s most straightforward Watches and Wonders release, the new ref. 6196P-001. A member of the Calatrava line—the collection of simple dress watches inaugurated in 1931 with the introduction of the reference 96—the 6196P-001 is a 38mm time-only model in platinum. No fancy calendar apertures, no minutes repeated, no time zones traveled—the essence of this Calatrava is simplicity. —Oren Hartov Read about the elegant new dress watch that captured Oren’s heart. Super-Sized Black Bay Tudor |
The Black Bay 68 is a 43-mm version of the brand’s beloved, vintage-inspired watch line. After slimming the watch all the way down to 37 mm in recent years, the 68 serves those who prefer a larger timepiece. The 43-mm stainless steel case on both versions doesn’t have crown guards and boasts a unidirectional dive bezel with a black aluminum timing insert featuring silvered indices and a luminous 12 o’clock pip. At 13.6 mm, the case is certainly chunky, though it’s also proportionate with the watch’s diameter and ensures 200m of water resistance. Read more about the new Black Bay and a new Pelagos for real-deal diving. TAG Heuer Formula 1 |
Last May, after years of demand from fans, TAG Heuer teamed up with Kith’s Ronnie Fieg to revive its beloved Formula 1 watches. The limited-edition run of 1,350 pieces quickly sold out—even if their $1,500 price point irked some fans of the original 1980s run, whose bright plasticky aesthetic and relative affordability made them a favorite of young collectors. Well, we’ve got some welcome news for you: TAG Heuer is reintroducing the Formula 1 for good this time. Three of the nine announced references—black and white; deep blue; and bold red—will remain in the brand’s core collection. (The other six are limited editions.) What’s more? They’re all solar powered! —Cam Wolf Get all the details on the new collection. Click here for all of our up-to-the-minute Watches & Wonders coverage and here to sign up for the Box + Papers newsletter. |
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