Highsnobiety How fashion memes incepted social media’s galaxy brain.

The beauty of fashion’s meme culture and the people who help create it is that whether you are engulfed in head-to-toe Rick Owens or taking a dip in your new selvedge denim for those #sickfades, it's all-encompassing. It’s in this contention of appealing to many different niches that a pecking order is formed. From @meme_saint_laurent to @vetememes, we took a deep dive into what makes this particular subculture of memes so great.