Fans recently noticed the rapper’s signature chain on Walmart’s Marketplace starting at $24.99, posted as “Hip Hop Celebrity Style Fashion Silver Plated LIL BABY 4PF Pendant with Silver Tone Plated 16” Cuban Chain.” Although this cast Walmart itself in a negative light, how it got up there and why it continues to be a problem after being removed shows that Walmart isn’t solely to blame.⁠

Walmart’s Marketplace, the retail giant’s answer to eBay and Amazon that was first launched in 2009, is home to millions of products, including fake jewelry. The products listed are sold alongside Walmart’s official items, creating the appearance that these items are also sold by Walmart. And that’s exactly what happened in the case of the 4PF chain — but it was actually sold by a third-party vendor.⁠

That vendor is Weekend Gifts, Inc. Finding out more about it is hard to do, since its existence has since been practically scrubbed from the internet; most of its products were removed from Walmart Marketplace after Lil Baby’s response tweet. And there still hasn’t been any news about legal fallout from the situation.⁠

The reason for the quick clean-up is that if Lil Baby were to sue and win, there would be grounds for other artists to do the same. Fake versions of the signature chains of Kodak Black, 21 Savage and the late Nipsey Hussle have also been spotted.