Highsnobiety Oakley's sport sunglasses infiltrated high fashion 😎

From: Highsnobiety - Wednesday Feb 24, 2021 04:02 pm

Oakley's sport sunglasses infiltrated high fashion 😎

Back in the ’90s, Oakley sunglasses were one of the biggest trends around. But like many of the trends we thought had gone for good from that decade, cycling-primed shades are making a comeback — and we have Oakley to thank for it.

The brand's most crucial year came in 1986 — when American cyclist Greg LeMond was crowned champion of the Tour de France wearing a pair of Oakley sunglasses. The worldwide exposure propelled the eyewear, and soon after Oakley was handing its sunglasses to top athletes of all sports, including the legendary Michael Jordan. Just like that, the rest is history.

Today, with the fashion world championing "ugly-core," Oakley has been spotted on the runways and in the collections of Heron Preston, Louis Vuitton, Margiela, Opening Ceremony, and more.

"Oakleys have been your cyclist dad's favorite pair of shades for years, but now they've made their way onto high fashion runways," says curator Nigel Minani. "Whether it's streetwear brands like Palace, Fenty x Puma or high fashion labels — everyone's onto this wave."

SHOP OAKLEY ON HIGHSNOBIETY SHOP

● A COLLABORATION TO KEEP YOUR EYES ON (GET IT?)

We teamed up with Oakley as a tribute to their ethos: "For the love of sport."
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We're re-introducing the sports brand's Sutro glasses through the lens of a younger audience and a new type of fashion consumer. ⁠Each pair comes with two interchangeable lenses to suit whatever terrain you're trekking.

SHOP OAKLEY x HIGHSNOBIETY

● THIS COLLAB IS GOING TO SELL OUT FAST

Reebok and Maison Margiela team up to give the Classic Leather sneaker that signature Tabi split-toe makeover.

Both the Tabi and the Classic Leather were born in the ’80s and are central to each brand’s lasting identity. This collaboration is therefore the coming together of two era-defining icons.

Sign up to our newsletter so you get an alert to cop right when they drop. Be quick, as we're expecting them to sell out with speed.