From: Steve Leveen at Levenger Company - Sunday Oct 06, 2019 11:13 am
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Years ago, I met a successful young tech entrepreneur who proudly told me he had rid himself of all paper. As a co-founder of Levenger, I first felt threatened, since nice paper is what we do. But as he talked more, I felt sorry for him. It was like a rancher saying he had rid himself of all horses. Okay...I know you can do that, but why on earth would you?

Paper is technology too. It’s what I call heritage technology or thin technology and the true blessing of our day is our ability to enjoy the enticing benefits of our glistening screens, while also enjoying the benefits of quiet paper – both the tactile pleasure of it, and the quiet reflection as you, with your own hand, lay down ink or pencil lead on a snowy white field of dreams. But here’s the thing, paper notebooks, like all tools, must improve if they are to keep delighting us humans who now have so many other options for recording our thoughts and deeds. And at Levenger, our designers are stark raving mad about making paper notebooks better and better and better.


It’s weird that today we can walk into a drug store or grocery store and buy a notebook not a lick different from what was sold 60 years ago. Can you say that about any other product? Milk maybe. Those old spiral or 3-ring notebooks do have one advantage: they are cheap. But if that’s all people cared about we’d still be drinking Folgers.

The first advantage of a Circa® notebook is that you can easily peel sheets out of one position and reposition them elsewhere in your notebook. It’s completely customizable. That’s impossible in a spiral notebook, and a clunky, pinchy, finger-bending mess with a 3-ring notebook. The second advantage is just pure aesthetics. The choices of cover, the delicious quality of the paper that whispers “write on me,” the smoothness of the cool aluminum discs. We make these notebooks feel and look beautiful to match their beautiful function. We want your Circa notebook not just to be the best notebook you’ve ever used, but one of the best objects you’ve ever owned.

Is it worth paying more for a notebook while you can buy one for one dollar? Consider this: I’ll wager you’ll spend more time holding and using your Circa notebook than the steering wheel of your car. And your own Circa notebook can give you more satisfaction than your car, even an expensive car. Your Circa is designed to draw forth your creativity, your wonderment and dreams. It’s designed to encourage you to think your best thoughts and sketch your boldest plans. You can think of it as affordable luxury. Or, as I do, as an essential tool of the trade.

There are other advantages, too, as you well know. Why not pop over to our Instagram and “show us your Circa”?

We’re so impassioned about Circa that we want to give you a gift. Purchase any Circa notebook and we will send you a set of plastic 5-tab dividers for free*. Trust me, you would end up buying these for $13 anyway.

With deep gratitude for your business (and your good humor), and my best wishes for your continued success, I remain yours sincerely…
Steve
Steve Leveen
Co-Founder
Shop Circa Notebooks
*Receive a set of 5-tab plastic dividers (a $13 value) with the purchase of any Circa notebook through October 10th, 2019. Limit 2 per customer. Not valid on previously placed orders. Valid online and in our retail locations.
 
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