From: Levi's® App Exclusive - Thursday Apr 07, 2022 02:24 pm
Time Travel From Past To Present
LEVI’S® X HUMAN MADE.
Time Travel From Past To Present
LEVI'S® x HUMANMADE. SHOP THE COLLAB ONLY ON THE LEVI'S® APP.
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LEVI’S® X HUMAN MADE
Streetwear pioneer and HUMAN MADE founder NIGO is also a serious collector of vintage Levi’s®. For our latest collaboration, we teamed up with HUMAN MADE to create modern takes on the 1944 501® Jean and 506 Trucker Jacket. Made in a Japanese artisan mill using selvedge denim and traditional Levi’s® techniques.
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MADE IN JAPAN
Look closely to find the special details that take these two pieces to the next level. Like the Levi’s® x HUMAN MADE custom embroidered graphic on the back of the Trucker Jacket featuring HUMAN MADE’s iconic duck with a red wing tip that nods to the Levi’s® red tab. And don’t miss the custom shank buttons specially developed for this project. With this one, it’s all about modern details with nods to the past.
MADE IN JAPAN - SPECIAL DETAILS THAT TAKE THESE PIECES TO THE NEXT LEVEL
CONNECTING THE PAST
TO THE PRESENT
The collab’s campaign brings our modern recreations to life in a historic Japanese setting. It was shot on location at the Eirakukan Theater — the oldest Kabuki theater in Japan still standing in its original location — and highlights many of the elements found in traditional performances. Watch as NIGO takes you on a journey, seamlessly time traveling from the past to the present.
CONNECTING THE PAST TO THE PRESENT. THIS CAMPAIGN BRINGS OUR MODERN RECREATIONS TO LIFE IN A HISTORIC JAPANESE SETTING
CONNECTING THE PAST TO THE PRESENT. THIS CAMPAIGN BRINGS OUR MODERN RECREATIONS TO LIFE IN A HISTORIC JAPANESE SETTING
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