Levi's SETTING THE NARRATIVE : AAPI YOUTH NOW

From: Levi's® - Sunday May 22, 2022 05:31 pm

We collaborated with our AAPI ambassadors to customize Levi's® 501®s to help tell their story.

SETTING THE NARRATIVE : AAPI YOUTH NOW

We collaborated with our AAPI ambassadors to customize Levi's® 501®s to help tell their story.

Levi’s

Celebrating AAPI Identity

MEET OUR AMBASSADORS

CELEBRATING AAPI IDENTITY: MEET OUR AMBASSADORS

MEET LARRY: READ LARRY'S FULL STORY ON THE BLOG

For Larry Yu, being bilingual, and drawing from roots in both the U.S. and China have steadily become a defining feature of his identity. “I identify as Chinese-American or Asian American, or I emphasize that I’m specifically East Asian American. But for me, I always add the American because that’s half of who I am.

READ LARRY'S STORY

MEET CASSIDY: READ CASSIDY'S FULL STORY ON THE BLOG

Her own name exemplifies how Cassidy Cho empowers herself to create a unique, self-assigned identity. “I was 민주 (Min Ju) my entire life until I changed it when I got my U.S. citizenship. I chose Cassidy because it wasn’t common and now it’s become a part of my identity.”

READ CASSIDY'S STORY

MEET ALEX: READ ALEX'S FULL STORY ON THE BLOG

“I never thought being different was a bad thing. Growing up, I was able to recognize that we had different skin color, different hair, and that my family was different so seeing that variation was something I knew from a young age. I was able to discuss that difference with my parents and that’s when we started having conversations about being Filipino."

READ ALEX'S STORY

MEET LILLIAN: READ LILLIAN'S FULL STORY ON THE BLOG

Lillian “Lily” Lloyd grew up in a small town in Washington, where she was one in a handful of Asians in her community, and she could count the number of people of color at school on both hands. Lily knows that her family’s struggle is also her struggle, that this history has informed her person. It’s a struggle she wants to acknowledge rather than bury.

READ LILLIAN'S STORY

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