Exciting news for Lulu Guinness fans
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Huge announcement alert! In a landmark partnership with the UK’s leading fashion rental platform, By Rotation, Lulu’s 30-year archive is now available for rental. A curated edit of vintage and contemporary Lulu treasures, now available to share, love, and wear for a weekend - or forever.
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To celebrate the launch, Lulu Guinness took over the House of By Rotation in the heart of Mayfair with a week-long pop-up at 31 Brook Street.
The setting was transformed into a whimsical tribute to Lulu’s world: part museum, part boutique - all magic. Guests wandered through a curated collection of archival legends and seasonal bestsellers - available to rent exclusively through By Rotation.
“By Rotation is the most brilliant idea,” Lulu said. “We’re thrilled our bags will be enjoyed by such a glorious community of fashion-lovers.”
For By Rotation founder Eshita Kabra-Davies, this collaboration is a milestone. “It’s incredibly exciting to see such a beloved British brand join the rental revolution. The perfect pairing of heritage and innovation.”
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*Up to 40% off selected styles. Sale cannot be used in conjunction with any other offer or promotion. Not redeemable on past orders, cannot be exchanged for cash. Lulu Guinness reserves the right to cancel or amend this offer at any time.
Copyright © 2025 Lulu Guinness Limited, 6th Floor 25 Farringdon Street, London, Greater London, England, EC4A 4AB. Reg No. 12574453.
