Men's Health These YouTube Adventurers Risk Death Just for Content

From: Men's Health - Monday Mar 13, 2023 12:00 am

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These YouTube Adventurers Risk Death for Content

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If everything goes right, David Joseph and his wife will stave off frostbite, deter any predators, and enjoy an evening together in one of the most inhospitable places in North America. If things go wrong? Well, the less said about that, the better. That’s the basic plot of Joseph’s YouTube video titled “–29C Winter Camping in the Warmest Hot Tent on Earth,” which is part of an ongoing series about intentionally difficult adventures that he’s devised for himself, most of which rack up hundreds of thousands of views.

As Joseph sees it, his videos offer an extreme and often educational form of escapism—the, er, polar opposite of sitting comfortably on your couch or in a cubicle. “We want to transplant ourselves from our reality,” he tells Men’s Health, explaining why he thinks he’s gone viral. “There’s a visceral desire for this type of content. That’s why these videos explode.”

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