Armani Discover the fine details of Giorgio Armani’s la Prima

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From: Armani.com - Friday May 29, 2020 01:00 pm

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In 1995, logic and passion were the driving forces behind Giorgio Armani’s design for the la Prima bag. Giorgio Armani drew inspiration from the tailored construction and details of classic jackets to personally design the la Prima, which is now celebrating its re-release.
The bag’s unique, ergonomic construction expands its volume, allowing it to fit perfectly in the palm of the hand.
The bag’s interior is a treasure chest containing a logo mirror, lipstick compartment and easy-to-open, crescent-shaped card holder.
Thanks to the special clips on its shoulder strap, the bag can be adjusted to three different lengths and worn as a shoulder bag, cross-body bag or clutch.

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Giorgio Armani S.p.A.
Head Office: Via Borgonuovo, 11 · 20121 Milan, Italy · Tel. +39 02 72318-1 · Fax. +390258191900

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