From: Sony Electronics - Saturday Feb 11, 2023 12:11 am
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Rethink what’s possible and fuel your creativity with the new Alpha 7 IV camera
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SONY
Alpha 7 IV FOR A NEW GENERATION OF IMAGE MAKERS
AWARD-WINNING | Best Consumer Camera -DPREVIEW 2021 | DPReview Gold Award | Best Stills/Video Camera -DPREVIEW 2021
33 Mega Pixels | 4K Movie Recordings | 7K Oversampling for 4k | 759 Phase Detection AF Points | 10 Bit 4:2:2 Recordings | 5 Axis Image Stabilization
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FLAGSHIP-LEVEL PERFORMANCE
AMAZING, YET AFFORDABLE
Be inspired by the versatility of true true‑to‑life resolution and remarkable AI‑powered autofocus technology.
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SUPERB MOVIE MAKING
Thanks to 33MP resolution, enjoy 7K oversampling for beautifully expressive results when recording full‑frame 4K movies at up to 30p.
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SHOOT AND SHARE WITH EASE
Instantly turn the Alpha 7 IV into a live streaming camera, plus tap into a wide range of mirrorless lens options from Sony—the most award‑winning brand for lenses.
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WATCH ALPHA 7 IV TEST-DRIVE
EXPLORE AWARD-WINNERS
BROWSE STUNNING GALLERY
Discover what you can do with the Alpha 7 IV and tap into your creativity
VIEW ALPHA 7 IV VIDEO
#1 Full Frame Mirrorless Camera Brand | Reimagine your creative versatility, backed by the #1 mirrorless lens brand.(1) | View Lenses
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#1 image sensor manufacturer for digital cameras and video recorders** #1 electronic viewfinder(EVF) device manufacturer for digital still cameras which employ EVF**
Official camera and lens provider to The Associated Press | Winner of 32 Pulitzer Prizes for Photography
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1Based on NPD Group/Retail Tracking Service reporting of U.S. Sony’s e-mount lens (sold as units and bundles) compared to competitor mirrorless mount lenses under Lenses Filters Adapters and Caps, Imaging Accessory Type: Prime Lens and Zoom Lens, Lens Mount Type and Detachable Lens Cameras sales in units and dollars Jan - Dec 2021.

**Based on Sony research—April 2020 to March 2021.

†Sony Rewards members that link their Sony Store account to their Sony Rewards account will earn 1 Sony Rewards point per $1 spent on all purchases made on https://www.electronics.sony.com. Sony Rewards points can then be used in the future as indicated in the Sony Rewards Terms and Conditions.

††NO PURCHASE OR PAYMENT NECESSARY. Open to legal residents of 50 U.S./D.C., 18+ (AL and NE, 19+) at time of entry. 04/01/22‑03/31/23. See Official Rules, including prizes, entry instructions, and odds of winning here. Void in P.R. and where prohibited. Sponsor: Sony Electronics Inc., 16535 Via Esprillo, San Diego, CA 92127. The Visa Prepaid Card is issued by The Bancorp Bank, Member FDIC, pursuant to a license from Visa U.S.A. Inc. and can be used everywhere Visa debit cards are accepted around the world. Limited warranty rights are not diminished if you do not complete and submit this registration form.

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