From: Sony Electronics - Friday Apr 14, 2023 11:19 pm
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Time for a new TV—dive in and see how BRAVIA XR creates exhilarating entertainment
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You deserve it | Upgrade to a BRAVIA XR™ TV and witness entertainment like you never imagined.
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OLED and Mini LED technology offer the ultimate in brightness and contrast with deep blacks, natural mid tones, and vibrant colors.
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Perfect for PlayStation®5
Gaming‑specific features—including exclusive features for PS5™—make everything faster and more vibrant for everything you’re playing.
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Enjoy the latest releases and classic blockbusters with the BRAVIA CORE™ app—exclusively on BRAVIA XR TVs.(1)
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Google TV
Discover new movies and shows from across your subscriptions and content available to you. Suggestions based on what you’ve watched and what interests you make it easier to find your next favorite.(2)
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Movies. TV. Gaming. Everything just looks better with BRAVIA XR.
Pure OLED black and brilliant color
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Ultimate brightness and contrast
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Real-life picture with enhanced contrast
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A bright, wide range of OLED colors
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Explore even more ways to elevate your entertainment. | Shop all TVs
Shop direct with Sony Free fast shipping Easy 30-day returns Pay over time 1:1 Sony sales expert Earn Sony Rewards Points† Sony Visa® Credit Card
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Visit Sony Support for: Help and how-to information | Software updates | User manuals Get product support
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1Number of credits differs depending on model. Time period that streaming is available for depends on model. Purchase an eligible TV and register for BRAVIA CORE by February 23, 2026 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply, for full details see . © 2023 Layout and Design Sony Pictures Home Entertainment Inc. All Rights Reserved. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information. For BRAVIA CORE Terms of Service, visit

2User must accept Google Terms of Service (, Play Terms of Service (, and Privacy Policy ( ) to use TV. User must connect to a Google account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system, and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information. Apps must be compatible with TV. App availability varies by region and device.

33840 x 2160 pixels. Requires HDR compatible content from supported streaming services or HDR compatible content device connected via HDMI® input (sold separately).

I Wanna Dance with Somebody © 2022 NYBO Productions LLC. All Rights Reserved.

The Woman King © 2022 TriStar Productions, Inc., eOne Features LLC and TSG Entertainment II LLC. All Rights Reserved.

Little Women © 2019 Columbia Pictures Industries, Inc., Monarchy Enterprises S.a r.l. and Regency Entertainment (USA), Inc. All Rights Reserved.

Steel Magnolias © 2012 Sony Pictures Television Inc. All Rights Reserved.

Julie & Julia © 2009 Columbia Pictures Industries, Inc. All Rights Reserved.

†Sony Rewards members that link their Sony Store account to their Sony Rewards account will earn 1 Sony Rewards point per $1 spent on all purchases made on Sony Rewards points can then be used in the future as indicated in the Sony Rewards Terms and Conditions.

††NO PURCHASE OR PAYMENT NECESSARY. Open to legal residents of 50 U.S./D.C., 18+ (AL and NE, 19+) at time of entry. 04/01/22‑03/31/23. See Official Rules, including prizes, entry instructions, and odds of winning here. Void in P.R. and where prohibited. Sponsor: Sony Electronics Inc., 16535 Via Esprillo, San Diego, CA 92127. The Visa Prepaid Card is issued by The Bancorp Bank, Member FDIC, pursuant to a license from Visa U.S.A. Inc. and can be used everywhere Visa debit cards are accepted around the world. Limited warranty rights are not diminished if you do not complete and submit this registration form.