okay, so here's the fine print:
Offer applies only to purchases made from SophiasStyle.com online store and cannot be combined with any other promotions or discounts. Promotion code ALLNEW offers 10% discount and applies to regular priced items on SophiasStyle.com New Arrivals page. Beauty products are excluded from all promotions. Promotion code expires on 10.07.2019, at 11:59 pm CST. Discounts and offers cannot be applied retroactively.