TAG Heuer Ryan Gosling debuts as TAG Heuer global brand ambassador

From: TAG Heuer - Friday Oct 08, 2021 03:15 pm

Ryan Gosling debuts as TAG Heuer global brand ambassador

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INTRODUCING RYAN GOSLING AS OUR NEW BRAND AMBASSADOR

TAG Heuer has announced the signing of Ryan Gosling as a brand ambassador in a world-first for the star. Gosling is not only one of the stand-out actors of his generation, but a leading man whose roles are already iconic.

From his brooding wheelman in Drive to his all-singing, all-dancing Oscar-nominated turn in La La Land, Ryan Gosling is an actor who defies easy categorization.

A new generation of TAG Heuer’s timeless sporty and elegant three-hand watch – the TAG Heuer Carrera Three Hands – could hardly provide a better way to start Ryan Gosling’s partnership with the brand.

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TAG HEUER CARRERA, A HERITAGE OF SPORTSMANSHIP AND ELEGANCE

For over 60 years, the TAG Heuer Carrera collection has always been the showcase for the brand’s fascinating motor racing heritage. It is best known for its timeless, sporty, and elegant chronographs who quickly became horological icons.

A symbol of TAG Heuer’s sporty spirit, the collection has been updated with the new TAG Heuer Carrera Three Hands. What better way to start Ryan Gosling’s partnership with our Maison.

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A REFINED AND MODERN LOOK INSPIRED BY AN ICONIC WATCH

The new-generation TAG Heuer Carrera Three Hands collection consists of 13 references within four sub-collections – from a 29 mm to a 41 mm diameter – all of which incorporate and echo the stylistic codes of the TAG Heuer Carrera Heuer 02 chronographs.

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TAG Heuer Carrera Date
Calibre 5 Automatic - ⌀39 mm

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TAG Heuer Carrera Day Date
Calibre 5 Automatic - ⌀41 mm

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TAG Heuer Carrera Date
Calibre 9 Automatic - ⌀29 mm

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Discover TAG Heuer Carrera Twin-Time Date ⌀41 mm

The elegant and sporty design of this new timepiece pays homage to the Heuer Carrera Twin-Time first launched in 1955. The new TAG Heuer Carrera Twin-Time Date 41mm features a refined flange in silver and blue, to indicate day and night, a Calibre 7 automatic movement and a H-shaped bracelet.

The dial offers bolder hour and minute hands and a refined Twin-Time hand tip.

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A STORY OF DESIGN BY ANGUS DAVIES

Learn more about the history behind the first 'Heuer Carrera' chronograph created by the brand's founder, Jack Heuer, which inspired the 'clear and clean' dial design from the TAG Heuer Carrera Three Hands timepieces.

In this article, Angus Davies, Co-founder of Escapement Magazine, shares his discussion with TAG Heuer's Creative Product Design Director, Guy Bove, about his objective to recapture the 'sporty elegance' of the first Heuer Carrera and details the evolution of the new TAG Heuer Carrera Three Hands collection.

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TAG Heuer Ryan Gosling debuts as TAG Heuer global brand ambassador