From: TED Talks Daily - Saturday Jan 09, 2021 12:02 pm
The psychology of making a good point
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Today's TED Talk

The counterintuitive way to be more persuasive

10:50 minutes · TEDxLondonBusinessSchool

What's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases -- and reveals why brevity is the true soul of persuasion.

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20 talks · Total run time 7:50:41