TED The psychology of making a good point

Today's TED Talk

The counterintuitive way to be more persuasive

10:50 minutes · TEDxLondonBusinessSchool

What's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases -- and reveals why brevity is the true soul of persuasion.

TED GLOBAL IDEA SEARCH

Want to give a TED Talk? TED Global Idea Search 2021 is open

Do you have an idea to share with the world? TED is hosting two global idea searches in 2021 with a mission to hear big, bold ideas from every corner of the map! We're looking for people who can offer new, unique insights and fresh ways of thinking to a global audience. Winners will be invited to give a TED Talk, either virtually or in person. The deadline for this round is January 21, 2021.