The thing to pay attention to in pretty much all of the iPhone reviews is the camera and video quality, and to note that the battery life is much better on the top-tier models. One thing I wonder sometimes is if the industry is getting too focused on the cameras. It feels like maybe there’s a failure of imagination, an inability to see other places where phones could innovate more. Then again, the biggest shot a new hardware innovation this year was folding phones and those ...have not worked out super well. I also think the cameras are an obvious place to focus because it’s a place where it’s easy to make and show year-over-year improvements. In the same way that a particular method of using machine learning went from being a promising academic paper to suddenly powering everything, it seems like Apple and Google are just getting started with computational photography. The idea of taking multiple frames and treating them like data to be analyzed and combined is powerful, and there’s a lot more that could be done with it. It’s one of those moments where technology jumps ahead not through raw computational power, but through a clever way to use the computers we already have. Once you see a new way of doing something, you start looking for other places you can apply it — and I am sure there are other ways photos can be made better. That's why cameras on smartphones feel so vital: they are a place where smart people thinking differently about how to make computers do things can surprise us with their ingenuity. That happens with every part of a phone from the screen to the software, but it's so much more tangible with photography. Anyway, all this helped me figure out why I’m pretty disappointed that Apple didn’t get its “Deep Fusion” technology out the door ahead of the Pixel 4, it would have made for a great comparison. Presumably Google will be emphasizing photography at its event on October 15th — the Pixel 3 did just (finally!) get surpassed after all. The competition here is great for consumers, and I bet both companies know what they want to do next. (Some of you who listen to The Vergecast podcast might be expecting me to wax on about the very idea of photography capturing a moment in time or just becoming a grand composite, especially since the iPhone 11 will be abandoning the base frame. Not gonna do it.) |