Ulta Beauty Welcome! Say hello to your first special offer!

So, here's the pretty fine print:
 

+Excludes The Salon at Ulta Beauty and Benefit Brow Bar services, fragrance, prestige brands of cosmetics & skincare, some prestige brands of haircare and nail, Beauty Steals® and clearance. For a complete list of these excluded brands, go to ulta.com/coupons or look for signs in our stores. Cannot be redeemed for cash or gift cards. Offer valid on merchandise total before tax and shipping. This offer cannot be combined with any other Ulta Beauty coupon offer. Not valid on prior purchases. Limit one per customer. Void if copied or transferred and where prohibited by law. Valid through 12/21/17. For online purchases, enter the coupon code 401534 in the space provided in your shopping bag and click “apply code”.