Vogue Meet Bladee, the Swedish Musician Who Stars in the New Heaven by Marc Jacobs Lookbook

From: Vogue Runway - Tuesday Apr 06, 2021 09:50 pm

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Meet Bladee, the Swedish Musician Who Stars in the New Heaven by Marc Jacobs Lookbook

Heaven’s spring lookbook showcases the Swedish musician Benjamin Reichwald, who works a gender-fluid style that evokes VW hippie vans, My Pretty Pony, and the early, taste-free aughts. Reichwald—who is known as Bladee to his nearly 300,000 Instagram followers—is part of Stockholm’s Drain Gang, a creative collective closely aligned with Yung Lean and the Sad Boys. Once music industry outliers, the group of friends put their own spin on the American hip-hop they were obsessed by and catapulted themselves from basement recording sessions to fame.

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