When Thakoon Panichgul launched his HommeGirls zine in the spring of 2019 he told Vogue, “there’s a lot of loudness [in fashion], and what I want to get back to is instinct. The way to do that is to stay grounded to what I feel excited by.” In the six years since, HommeGirls has become much more than a zine. Clothes, which Panichgul originally conceived as merch and sold DTC, came in the fall of 2019, and there’s been a string of collabs with brands including Kith, Vans, and Nike. In early 2023, Panichgul and co. landed Kylie Jenner, playing against type, for the cover.
As HommeGirls has grown so has its influence, but staying grounded is still the name of the game as Panichgul opens the first-ever HommeGirls storefront on Walker Street in Chinatown, a couple of blocks from its office on Broadway. “I don’t want it to just be a retail store open all the time,” says Panichgul of the new space. “It’s more of an outpost, an IRL expression for HommeGirls and what we stand for. There’s a lot of galleries already in this neighborhood, and I’m thinking in that mindset as well.”
