Vogue Why Fashion Still Loves the ’90s—and What to Do About It

Plus, Soft Power and Serene Luxury—Recollections of The Row’s First Paris Show for Spring 2016

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Ten years ago, at the launch of Vogue Runway, we published a series of articles about the 1990s. Sarah Mower contributed a piece on the lasting impact of Helmut Lang, Lynn Yaeger penned an ode to grunge, and Luke Leitch shared his recollections of the decade’s menswear (shout-out for warehouse-sale Maharishi!). In 2015, fashion’s pre-internet years looked novel and fresh, and revisiting them felt illuminating.

It was simple math, Mower argued at the time: “All you do is take today’s date, 2015, and subtract 25 (the age of today’s rising designers). Result: 1990, of course!” Somewhere between then and now, though, nostalgia has become not just a passing fancy, but a de facto mode of being in fashion (and the world). A quick survey of the fall 2025 trends includes both 1980s Working Girl chic and aughts-era indie sleaze. But the ’90s reign supreme, and with incoming creative directors at Gucci, Versace, and Maison Margiela, three brands at their It-est in those years, the ’90s aren’t going anywhere anytime soon.

Why Fashion Still Loves the ’90s—and What to Do About It

Soft Power and Serene Luxury—Recollections of The Row’s First Paris Show for Spring 2016

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