A Perfectly Useless Afternoon

The original Perfectly Useless watch was also designed by Belgian illustrator Kristof Devos to enjoy the moment.

Kristof explains his inspiration:

"Ironically, it took time to change the way I look at time. A few years ago, I read a quote by the Chinese writer, translator, linguist and philosopher Lin Yutang, that I’ve kept close to my heart ever since:

'If you can spend a perfectly useless afternoon in a perfectly useless manner, you have learnt how to live'.