Discover the 4Cs - De Beers Email Archive

From: De Beers - Thursday Jan 16, 2025 12:52 am

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Pure brilliance

As the home of diamonds since 1888, we hand-pick the most beautiful jewels that radiate pure brilliance. Our diamond experts go beyond the Four Cs, seeking the elusive characteristics that set De Beers diamonds apart.

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A cut above

The quality of a diamond's cut determines how well it reflects light, and how much it sparkles. We only select diamonds with the perfect alignment of facets and angles, so our jewelry is noticeably brighter.

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True colors

White diamonds are graded from D to Z: from pure, ice white to warmer shades. Only De Beers selects irresistible diamonds throughout the color spectrum, so that our jewelry reflects Nature's entire palette.

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Weighing in

Two diamonds of the same carat weight can have very different proportions; their color, clarity and cut determine their brilliance. At De Beers, we cut diamonds to unlock their exceptional potential, prioritizing beauty over weight, always.

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Pure brilliance

Every piece of De Beers jewelry is crafted with diamonds that are graded SI2 or above, meaning their inclusions are only visible under 10x magnification, so the wearer sees only pure beauty and brilliance.

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