Highsnobiety You definitely know this master sneaker designer’s work.

You might not instantly recognize this footwear designer, but Steven Smith is the man behind some of the most iconic sneakers of all time - his LinkedIn profile credits him as “Design Director YEEZY Lab.” 😉 His final designs evolve over 40 or 50 different sketches, and the end result often changes the entire industry. Click to meet the sneaker designer who’s more likely than not made his way into your rotation.