Lulu in blue jeans

              The Lulu denim collection is here

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Imagine the Rose Basket in denim, or Bibi made from blue jeans adorned with raw edge denim roses. Discover our new denim collection with standout designs and reinvented classics - all in everyone's favourite fabric.
SHOP DENIM

“You’ve heard of double denim - what about everything denim?!”, says founder and Artistic Director Lulu Guinness. Find out more about our coveted new denim collection.
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Lulu Guinness Lulu in blue jeans