Wiser WashⓇ

Certified by Control Union, Wiser WashⓇ allows us to recreate the full spectrum of denim washes and fades, with just 200 ml of water per garment and not a single drop of bleach.

This revolutionary technology drastically reduces our impact on the environment, cutting energy use by 40% and water consumption by 55% per garment. Plus it works without pumice stones or toxic chemicals, helping to prevent water contamination.

Discover a selection of denim shirts, jackets, gilets, and jeans that we’ve washed sustainably using Wiser WashⓇ technology.