Hi EmailTuna! “All things being equal, people will do business with and refer business to those people that they know, like, and trust.” – Bob Burg When you create content on a regular basis that brings about a change in the life of those who read it, then over time, people really do come to know you, like you, and trust you. So how can you speed up the process of getting your readers (or your listeners) to trust you? |