The next generation of the Lew's Custom Pro

Equipped with a cutting-edge ParaMag ITB braking system the Lew’s Custom Pro Gen 3 Casting Reel is guaranteed to reduce the risk of backlashes, maximizing your efficiency and reducing headaches. The ParaMag ITB system is a fully magnetic inertia transfer braking mechanism that provides excellent cast control without the use of electronics, batteries, chips or brake shoes. The Custom Pro Gen 3 blends top-notch craftsmanship with a lightweight design. It is built to excel and look good while doing it!