Proven Bait. Proven Brand.

The classic Gene Larew baits have a new home with YUM. These soft baits are available in a wide range of colors and maintain the same fish-catching power that has made them a staple in every tackle box. The Hardhead Swinging Football Jig Head pairs perfectly with the Scutter Bug, as well as with various other soft plastic lures. With their reliable performance and updated packaging, they’re back, and it's time to gear up today!