The Grommet Make the choice to shop small 🗳️

Skip the big box stores and get behind these big-thinking small businesses. Rally around the inventors behind these ingenious, creative finds.

It was doctor’s orders that Rogue Industries founder Michael Lyons carry his wallet in a front pocket. Turns out, by carrying it in a back pocket Michael was causing his own back aches. The switch up front did the trick, but because most wallets are square or rectangle, they didn’t fit as well as they could. Now along with his son Wells, Michael makes curved wallets to fit easily into front pockets.

Bonnie Tyler signed up to bring deviled eggs to a party and—after a failed attempt at peeling—showed up with a bag of chips instead. After some prototyping and library research, she cracked a solution. She combined the elements of industrial peeling to create something small, portable, and easy to use at home. She even managed to get it manufactured in Connecticut, her own backyard.

Brooklyn-based inventor Brock knew his feet wouldn’t win any beauty contests, but spending $200 on salon treatments wasn't an option. Determined to create an effective at-home solution, Brock teamed up with leading podiatrists to develop a natural foot peel that was safe and free from harsh chemicals. With dedication and research, Brock’s Foot Peel Mask was born, giving people everywhere a convenient way to achieve baby-soft feet from the comfort of their own home.

Nathan Pratt's journey with Tape Cap started in his teenage years when he used masking tape for his paper mache sculptures. Years later, while working on projects that required tape, Nathan dreamed of designing a simple, compact, and enjoyable tape dispenser. His vision became a reality with Tape Cap, an innovative tool that helps users save time and makes taping tasks more enjoyable.