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*For first-time purchasers only.  Promotion is valid 30 days from Opt In Date on purchases made on vineyardvines.com, over the phone (800.892.4982), and at participating vineyard vines retail stores. Discount is not valid at vineyard vines outlet stores or on vineyard vines outlet styles. Exclusions apply, including gift cards, select styles, local store collections and third party products. Unique code is valid for one time use only.  Please present at the register to use in a store.  No adjustments will be made to prior purchases. Purchases made with this offer are not eligible for future price adjustment. Cannot be combined with any other offer applicable to the same styles other than applicable free shipping offers. vineyard vines reserves the right to change or cancel this promotion at any time. Use of this promotion constitutes acceptance of these terms and conditions, except where prohibited by law. Discount applies to merchandise only and not shipping & handling, taxes, or packaging. International orders excluded.