VIOLET GREY The Serum that Shook the Beauty World

Ten years ago, Vintner’s Daughter gave the world a masterclass on how to launch a blockbuster hero product when Napa-based founder April Gargiulo introduced her now-legendary Active Botanical Serum. 

April brought her family’s wine-making sensibility to her first formula, ushering in the idea of Slow Beauty: the meticulous art and craft of artisanal formulas, the patience, care, and restraint it requires to take one’s time—with the nourishing oil’s signature 21-day fermentation process, and with the building of the brand itself. (After a decade, there are only three products, and we wholeheartedly recommend them ALL!). 

If you still haven’t tried the restorative, skin-changing serum that shook the beauty world (hey, it happens), now’s your chance. A longtime favorite of our founder, Cassandra Grey, it wins the heart of most everyone who tries it, and we’ve found it to work for any skin type—from dry to sensitive to acne-prone.

When we saw April at an intimate celebration in New York earlier this week, she toasted to the brand’s first ten years, “and to the next 100.” We like how you think, April. Congratulations, and cheers to that.

Xo,

VIOLET GREY

P.S. Right now, we’re including samples of Active Botanical Serum and Active Treatment Essence in every single order, while supplies last. So, if you’re curious, you know what to do.

VINTNER'S DAUGHTER 

ACTIVE BOTANICAL SERUM

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