Vogue Rudi Gernreich’s Thong Swimsuit Is Back and Better Than Ever

From: Vogue Runway - Monday Jul 29, 2019 09:31 pm

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Vogue Runway

Rudi Gernreich’s Thong Swimsuit Is Back and Better Than Ever

The thong is far from Gernreich’s only fashion-world innovation, but it is the one current CEO of the brand Matthias Kind is most intent on bringing back this summer. “It’s something that he invented, and 50 years later it is still a very important piece of design that will probably outlive all of us. It’s invention and innovation.”

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