Shindig originated 15 years ago, as a way for Florence, Alabama-based designer Billy Reid to shine a spotlight on his hometown and offer proof that fashion—and fashion brands—can thrive far from New York and Los Angeles. There was no doubting it as customers from Nashville, St. Louis, Chicago, and beyond gathered at his flagship store to shop, sip cocktails, and check out an installation of drawings by The Kills’ Alison Mosshart. It was the kickoff event for a weekend of music and food that culminated in a runway show celebrating Reid’s 20th year in business.
The show featured a little-bit-country, little-bit-rock-n-roll mix of fall 2024 men’s and women’s looks; custom designs; garments pulled from Reid’s 20-year archive; and other pieces made by community artisans. It lived up to the designer’s own assessment of his brand, offered in 2012, the year he won the CFDA/Vogue Fashion Fund competition, back when the industry was trend-obsessed and absolutely nobody was saying things like Reid did when he offered this sound bite: “American fashion, built to last.” |
