It’s Earth Day, which means it’s time for an annual reminder, as Coach’s Stuart Vevers likes to say, that “the best way to be sustainable is to keep things in use.” If you can’t do that, or won’t, the next best approach is to buy responsibly made things. Vevers joined me on Vogue’s Run-Through podcast to talk about his efforts in the design studio and on the runway to create new products from waste products, to make accessories and clothes from a single material so they’re easier to recycle when the time comes to do so, and to rely on recycled post-consumer materials as much as possible. As my Vogue Business colleagues have pointed out, sustainability is having a bumpy year, with new challenges coming from the global trade war, the rollback of DEI initiatives, and a roiling political sphere. System-level change is necessary—it doesn’t help, of course, that the US has exited the Paris Climate Agreement for the second time under Trump—but as individuals we all play a part. “This is our planet we’re talking about,” Vevers says. “I just don’t see it as an option not to do better.” |
.jpg "‘Big Enough, But Small Enough’: How The Webster Is Bucking the Multi-brand Freefall")
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